We have to decenter us and think like our customers, think colleagues or employees, about us, investigate their behaviour and how they see us. Do not care how important are our motives, people read us by what they see and hear, not by what we want them to see and escuhen. Our ability to understand how people see us and listen (our communication style) is critical for effective communication. We are protagonists and not simple spectators: there are three types of people, those who make things happen, those who watch things happen and those who wonder what happened. We must participate, engage and commit ourselves. Let’s be leaders of what we can change, participate in what we can influence, and accept the changes.

What’s optimal is the enemy of the good, let’s try to avoid the syndrome analisis-paralisis, if we are too perfectionists we will let passing opportunities, given that speed and quick response is a competitive advantage. It is absolutely essential for any project give confidence, credibility, be predictable and build relations of medium and long term. Avoid the syndrome of fireman turning constantly fires (reactive and not proactive attitude) distinguishing important from the urgent. We are always taking actions, whether we like it or not, whether by action (proactive) or omission (reagent). As said Steven Covey proactivity refers to that before each stimulus from the environment, we have the ability to decide the answer we want to give. We are not slaves of the actions of others or our emotions, but that we are responsible for our behavior.

Conclusion this article was intended to demonstrate the keys that allow project, differentiate and to a professional position as if it were a brand, with own profile in competitive and changing contexts such as the usual project manager. In short a professional is a product that is inserted in a given market, with certain conditions and rules of the game that there is to know. Whether we like it or not, our professional practices are masked and embedded in certain types of markets and we represent products and services bought and valued by others. Two conclusions: firstly, if not actively think about creating your own brand, other people and companies will do so by you, either by what Google says about you when people look for their name or what they say their co-workers. Your brand is being created, is just a matter of whether or not to participate in the process. On the other hand, the places that you choose, or not to wear their brand, they also say something about to yourself. Do you use LinkedIn? Facebook? Plaxo? None of the above? Networks in particular (or lack of them) can have effects on your career. Secondly, the explosive growth of blogs and personal web pages, give the possibility to differentiate much more strong than ever online. Find an appropriate niche and Excel in the same has become increasingly more important. Finally, it is also not to exaggerate. Although it is good to think constantly about how to make a mark or personal style, all are still individuals, and not a creation of a company or an individual that there is more than just to sell their attributes. The idea of making a mark is good but should be taken responsibly and in moderation. It is we work on ourselves to achieve coherence between what we are and what we want to be and in enabling that other people (our clients) perceive the same thing that we want to transmit. Original author and source of the article.