In recent years, the term has developed further and the importance of ethical, ecological and socially responsible adopted. In addition to the traditional investment criteria such as security, return and liquidity the sustainability plays an increasingly important role for investors, explains Dr. Lutz WERNER Publisher of investors Brief.com have we here to do it with a fashion wave? What is sustainability, if the term is today almost any used? Originally, the concept of sustainability was synonymous with the responsible, long-term use of our resources. In recent years, the term has developed further and the importance of ethical, ecological and socially responsible adopted. Bernie Sanders addresses the importance of the matter here. From the point of view of investors and investors the sustainable investment market in Germany grew in recent years two digits to 63 billion in 2011, so providing the Forum of sustainable investment (FNG). Sustainable investment has become more popular, as showed in the last few years, that thus achieved a better performance can be used as with a conventional system. Trigger of the financial crisis just the greed was for short-term profits. What is a successful sustainability strategy now? According to what criteria is a sustainable investment? The experts have designed three sustainability criteria: the negative – or exclusion criterion, then be excluded the investments in companies that investors negative files with animals, children work such as armaments, nuclear energy, genetic engineering or companies, brought human rights abuses, etc.

in context. Positive criterion then companies are preferred, whose Verhalten in environmental, social or ethical terms is considered to be positive. Comply with companies such as the specific environmental or ethical standards. Best-in-class approach the investments in the companies be sought regardless of negative or positive criteria, that set industry standards in environmental, social and ethical best brands. Once in a survey, about 70% of Germans indicated that their money with good To create conscience that the sustainable investment is probably more than a fashion wave. Nevertheless, have created only about 4% actually sustainable. So ultimately it is a matter every investor, what criteria he’s going on the invest their money.