The unfortunate thing is the lack of growth strategies that should underpin the conquest of more readers who pay. Although many international newspapers, national and local are free of charge on the internet, there is segment publishing-marketing strategies that work and that are absent in the huge market of Monterrey. When was the last time that he received the offer to subscribe to this or that newspaper? To develop this article we ask opinion leaders, political and citizens if they have received offers in direct form to subscribe. There is advertising in newspapers as Millennium offered books if they sign and North does on their own pages and gives Pajamas or towels. But there is no House to House offerings. In the late seventies the newspaper Tribuna de Monterrey held a fierce promotion strategy of subscriptions which worked well. The measure was reinforced by an aggressive radio campaign that still persists in the mind of the public.

The changes in the guidelines of this newspaper were constant until the 1995 crisis devastated its endemic finances and closed their doors. However, remains as one of the most comprehensive subscription campaigns. 30 years later the campaign has not been exceeded. In 1998 and early 1999 El Norte used the radio to promote the commercial newspaper on Friday does not cost. It was an intense campaign that his success. Millennium daily and weekly Millennium continues that strategy on the radio. But there is no direct offer.

If print media, how to buy them? are not offered. The reader is treated as a child, says Rupert Murdoch, mogul media you have just purchased the newspaper The Wall Street Journal and its important editorial products. Murdoch opens the historical contents of the financial newspaper free of charge and prepares aggressive campaigns of subscriptions does not decay the circulation of the newspaper printed and obtain greater loyalty of readers.