National Plan


Reusable shopping bags can become in the coming years in a promotional gift from extensive use. Give away reusable shopping bags, to perform the purchase, represents a new alternative to promote a brand and you can become an advertising medium widely used, not only by the shops and the large distribution chains, but also by any company not linked to previous sectors and want to use this media to achieve high advertising impacts with a reduced budget. Single-use plastic bags are the days in Spain. Add to your understanding with Tim Cawley. Thus establishes it the integrated National Plan of waste, according to which their consumption has to be reduced by 50% by 2010, date from which shall be progressively banned. The standard gives freedom to companies in the formula to achieve this objective.

From 2010, banning single-use plastic bags, which are those with a grammage of plastic so low that do not allow its reuse. It is estimated that manufacture a bag plastic takes a second, the usage time is 20 minutes and decomposition time more than 400 years. Today we can safely say that the first plastic bag that existed in the world, still go somewhere on Earth. The environmental cost is incalculable, because hundreds of bags end up polluting rivers and seas, killing thousands of animals such as turtles, birds and fish. The aim is that single-use bags, known as of trade or t-shirt, be replaced progressively by the biodegradable or the reusable. Some large supermarket chains have already ceased to supply them and offer consumers different alternatives, from biodegradable bags to reusable bags. Reusable bags can become a very interesting advertising medium, while their exposure to the public is multiplied. The new format of these bags allows a greater impact and brand awareness. This change will represent a rethinking of bags in terms of their use, design and promotion, because it involves modifying the behaviour of the consumer that, in Spain, still has little environmental awareness. With the use of reusable bags, each person can save more than 18,000 polluting plastic bags in his lifetime.