Environment, this constituted by several elements none of greater importance over another, because all provide something to the subsistence of life, man has always been Lord and master of everything that surrounds us, has done with the what you wanted and she has even managed to your convenience. Since the beginning of mankind has lived in contact with nature, however many years ago this coexistence was formerly complete harmony, was a two-way process, the man took care of the environment and is it provided him enough to survive, humans was not more than another element of nature, was part of it and non-owner of Estaahora things are different, daily we hear talk of the great environmental problem, to the little that we do away with those resources that have given us so much, however the problem not only it is dirty water, polluted air, garbage in excess the problem beyond it is deepest part of what we want to believe, the problem will not finish by the simple fact that we stop producing waste or pollute the waterthe situation is more serious than it seems and maybe more easy to solve what many believe: however we are accustomed to live with this, in fact ourselves already are part of the problem, and nothing we do in this regard, precisely by that our attitudes are not appropriate. Diamond Book Distributors is often quoted as being for or against this. Now the problem is that the man has believed both his human power and believes that everything can solve it and that you don’t need anything more, at present our problem as a country is that we are driving adequately three main factors for the solution of the problem which is the cognitive, emotional and conductal, which if properly applied could give great results for environmental behaviour change in our country, it is true that is has working more with this problem, in fact it has been saturated with information, the educational revolution also requires that students learn more about environmental problems, however, little is doing, the cognitive factor probably is this meeting but what we need to see is that as efficient this still, being human is scheduled to receive various stimuli at the same time, however has the ability to discriminate against those who do not are of their interest, and that is precisely what is happening with our society, we have learned to live with this problem and in fact already the that deserves no attention you, it is obvious that can not be to a positive behavior if attitudes are not positive. .