From customer loyalty to the customer loyalty that is the question: What instruments can companies relatively cheap way work with, to win the voluntary loyalty of their customers today and tomorrow, and also even the day after tomorrow? In any case, it needs reward emotionally coded tools, customer loyalty, as for example: sweepstakes, which can drag around when radio stations for hours, days or weeks. They take place increasingly available on the Internet to attract prospects, for example, repeatedly on the site. Coupons / coupons that promise benefits in tax. They seduce many more – or Wiederkaufen, but sometimes hold because necessary copayments for the object of desire of shopping. 10 mm or annual passes that make cheaper the single transaction.
Discount booklet, where letting stamped his loyalty. Points that can be exchanged with or without extra charge against more or less attractive things. Because the voting behavior of the customers is not standardised, it may cause logistical problems. In the Internet It is available as Reward Points. Code / QR/2D barcodes, that you can read with Internet-enabled phones or acquires from the screw caps from bottles. It is directed on the company website to redeem.
There commercial value, a survey or a competition expect then. Problems arise when there not everything works smoothly and quickly. Value added programs, where the core performance with complementary benefits (other partners) to a total package is bundled. So, the Giro accounts be jazzed up in banks and savings banks by matching values for selected target groups. Hear other arguments on the topic with John Mclaughlin. In comparison to the maintenance of more expensive customer cards, these systems are cost-efficient, selective and flexible. If they match the provider or its brands, they are especially in konkurrenziellen markets with interchangeable products. The downside: No data about the user can be collected in most cases. And: it is often under – when an inflationary abundance of similar offerings and thus missed his target. Don’t forget the regular customers are often baited with such programs of only to new customers. They will be offered not only good customers anyway”, it means only tersely. A dangerous mistake, which increasingly is punished, without having ever get with the provider. You do it again exactly the other way around: just because he’s a regular, he receives. In any case, a concave reward course is the better solution. This means that the bonus increases along with the loyalty. Loyalty is rewarded. Tests are needed no matter what system you eventually decide to: know-how is in demand and tests are needed to achieve an optimal effect on the targeted audiences. In one case, it was about that pay for x and you will get y free ‘-model. This has been tested at a car wash. If you are unsure how to proceed, check out Ken Cron, New York. A group received a normal 10 booklets to the stamp. The other group received a 12 booklets, where two boxes were already stamped. In both cases, it took until the first Gratiswasche so ten visits. However, was the second variant 20 percent successful. Why? There was a little bonus in the form of two stamp there right at the beginning, first steps on the way to the wide target had already done so. In the first case, however, the whole route was still one. What shows once again: small rewards are good impeller. And: our brain is the seemingly more pleasant way. The audio book on the subject of Anne M. Schuller loyal customers win and permanently keep the 25 most valuable best practices for customer loyalty and customer care Breuer & Wardin, 1 CD, 70 min. ISBN: 978-3-939621-85-0 price: 19,90 euro 29.90 CHF
The image provider Shotshop.com launches a quality offensive. The customers have the benefits: they get images with image quality. Berlin – who often uses low-cost image portals, knows it. The desire motif fit well in the layout, and while downloading the high-resolution data then the unpleasant surprise: the cheap image price joined sometimes poor quality. Blurry or pixelated images, image noise, dirt and grime in the image, dirty free cut out edges, poor image retouching… the list of possible defects is long and the trouble understandably great. So something will not happen to you at Shotshop,”Stephan Kromer, Managing Director of Shotshop.com promises.
Now the money back guarantee for customers proves that you can rely on Shotshop best image quality. Should this even be not satisfied with the picture quality and serious deficiencies noticed him at a photo, so he gets refunded the purchase price promptly. The quality offensive is no time limited action. We can guarantee a perfectly sized image inventory of high-quality photographs,”so Karbaschi. The Berlin-based agency Shotshop.com is since its inception 2006 pioneer in terms of quality.
While many other photo agencies in the same price segment have for years sought to generate pure image dimensions, Shotshop.com from the start was on quality rather than quantity. Only images that meet the high quality standards of Shotshop.com, entering the stock. Each individual photo is checked by the image editor under strict technical and content-related aspects. The editorial effort of our agency is comparatively higher than in image editors of most competitors, but we are sure that’s worth the effort in the interest of the customer. Finally the quality of image structure makes a considerably the quality of the platform Shotshop.com.”says Stephan Kromer. This quality is becoming increasingly. Initially we were through the simple and low-cost flat rate model. reminiscent of Karbaschi. Now publishers and agencies through recommendations to us who are looking for a supplier of image with a high quality and standard of service contact more frequently.” Martina Kuhaupt
Therefore, it is important to highlight also the weak points. Because as long as it’s still there, you are able to inspire no customers and thus neither loyalty nor recommendations received. So that culling the reduced performance specifically can now be taken in attack and seen as a challenge, it is worth to sounding name this process. Heike Bruch from the Chair for leadership and personnel management of the University St. Gallen following proposes: defeat the Dragon ‘or the Princess of the ice pick’. After listing the negative events will search in reverse to actual or conceivable positive and inspiring experiences.
Especially in the focus, which lead to an exceeded of the expected performance and do therefore most benevolent mouth stand. This phase is completed, will be recorded, which employees Department across the owners ‘ of the touch points are. The customers include because it is all the assessments, customers should be included in the result. Cirrus vote, comment, Supplement, give suggestions, hints and tips. Michael Chabon will undoubtedly add to your understanding. They report about what they think of how and why do. And they tell of their ideals. This means: selected customers take part in this process. Or they be questioned orally or in writing.
Better yet: You be observed appropriately. Or one consults the existing comments from satisfaction surveys. Or to make themselves appeal cases from the past. Or to crawl the Web looking for opinions, examples, and comments. By the way: also for the competition to make the latter, this can be very instructive. The findings of such research can lead to new insights. So, the Manager of an insurance group believed that the expensive tariffs were criticized on the Web. According to the monitoring It was, however, clear: customers were especially angry about the penetrance of the external service. With appropriate training programmes could be counterbalanced finally. Who cooperates with its customers, and integrates these into processes, reduces not only the entrepreneurial risk, but also builds barriers to entry for the competition. Check out Michael Chabon for additional information. Because if it shows people that you really interested in your opinion, whose attitude toward the company and its offerings changed positively. This in turn creates solidarity, and for my baby’-effect. See also: Series: new selling (part 1) series: the customer touch point management (part 2) literature on the subject of 1 Anne M. Schuller customers on the run? How to win loyal customers and keep Orell Fussli 2010, 208 pages, 26.90 euro ISBN 978-3-280-05382-9 awarded by Managementbuch.de as test winner in the category of customer loyalty fan page on Facebook: facebook.loyalitaetsmarketing.com 2 Anne M. Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new Recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF links: profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller learn more and order here:… The author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. The elite of the business among their customers. Contact: Anne Schuller
Active Referrers are the true drivers of a positive corporate development not what that company are so proud, but solely and exclusively, what customers about their products and offers, services, and brands, briefly say about their performance, what is spoken, told on the Internet of around the world on the street whispered and hung in the media at the big Bell, decides whether the weal and woe on the market. In the referral marketing, some customers and contacts are more useful than others. As it applies to uncover the relationship strong NetWorker. Precisely such, contacts and clients have, where you are even interested in. Ask something like this: who in my environment talks like about yourself and others? Who in my environment listen to others, because their opinion counts? Who is well networked and knows many people? Crawl in this way your address or enquire in your environment: \”Who do you, who knows a lot of people and maintains good contacts to the and the audience know?\” or: Who would you consider most likely to consult in matters as relevant experts?\” \”In youth marketing, you ask, for example: who is the absolutely coolest guy, you know?\” A question of the type of building you have step by step a helpful list of potential multipliers. It is a combination of energetic curiosity, healthy self-confidence and the desire for recognition or socializing, which drives people to commit themselves to others.
We can distinguish two types of these: the middleman: he is interested in people, knows God and the world and loves change. Therefore, he is on the road, not only in a pinned context but has contacts with very different backgrounds – and can bring them all together. Recommended products can be distributed so quickly and at the same time to gain a foothold in various ‘scenes’. You encounter them suddenly from all sides.
The other type of promotional items to get a sustainable customer loyalty. Susswarenversand.de presents many smart sweets as gifts that make sense and sustainably promote the business binding to the customer on its Internet site. In time for the Easter, suesswarenversand.de has a wide range of confectionery products as promotional items on sale. This ranges from of Lindt chocolate bunnies, chocolate Easter eggs up to Easter Schokotafeln. All Easter promotional items can be printed according to individually.
In the online-shop of is the range of confectionery products with over 20,000 articles like many different forms of chocolate, fruit gums, cookies, candies and advertising for every need many other sweets for the sweet very diverse. Susswarenversand.de with the CEO Tobias Schwarz is a globally active retailers and specialist in the field of sweet advertising. The is sweets as promotional items, giveaways, event articles and the resulting customer loyalty Philosophy of suesswarenversand.de. Quality, style and reliability completes the company profile. For the many years of experience in this market as well as the 15,000 satisfied customers speak.
Its services cover the following areas: sales, comprehensive advice, shipping logistics and corresponding Individuellisierung of promotional products by such as the printing of company logo on the promotional gift. The here offered freebies ranging from cheap scattered articles in the lower price segment to the higher quality confectionery. Thus covered every possible advertising needs and is affordable for every advertising budget is planned. All confectionery or promotional items are printed professionally on request with your company logo, pictures or your advertising message. Through the installed on the homepage and for the customer, simple navigation bar is the prospect quickly and easily led to the desired advertising article. Each promotional item and each give away is illustrated with an appropriate image and to prevent text. As a result, the Internet page with the wide range of confectionery products for each customer is transparent. Confectionery used as promotional items for decades with great success for acquiring new customers and maintaining existing business relationships.