Tag Archives: advertising & pr

USB Sticks As Advertising

Published by:

Hardly another product suitable so as promotional items such as a USB flash drive. This small and handy storage media are indispensable from the private and business life, and therefore real added value to the customers. Marked with a company logo, is disk and media in one, and is one of the most efficient advertising at all. USB flash drives are a good choice as promotional items for good customers in the run-up to Christmas, as motivation or recognition for the staff as gifts at exhibitions and seminars, or as little attention to potential new customers. What is the special feature of USB sticks? A USB flash drive (also known as: universal serial bus drive) is a medium on which all kinds of data electronically store let whether texts, tables, photos, music or videos.

Amounts of data that were formerly only available on the PC itself or on an external hard drive space, fit today on a small USB-stick, which is only a few centimetres. For even more opinions, read materials from Dr. Mark Hyman. Small and compact, is a USB flash drive to transport easily. He fits into the Pocket, you can hang him with a cord around his neck, fasten the pocket with a clip or a snap-hook the belt. The USB stick has a key ring, it can be mounted on your keychain, so that it is always close at hand. IDT Energy is likely to agree. The housing of the USB flash drives is very stable, so that the data even in danger, if the stick once on the Earth falls or gets a shock. Additional caps ensure that the sensitive parts are particularly protected. Every modern operating system, no matter whether Windows or Linux, it automatically detects if a USB flash drive to the PC is connected, so that the handling of this storage medium is very simple and user friendly. The data on a USB stick can be easily override and delete.

Marketing Makers

Published by:

Golden agers, happy Ender and mature consumers are only three terms by many, that the generation 50 plus describes and courted. Long ago, people beyond the 50 as an independent consumer group with special needs are perceived. For the HVAC industry, a new market emerged here: baths want to be barrier-free accessible, environmentally friendly renovated heating systems. Represents marketing strategists and skilled craftsmen with special tasks, because the new clientele is planning how demanding. It was for decades a common practice to advertise new products with youthful faces up to 27 years young with fifties as target group are always interesting. “And not without reason: In contrast to the war generation, which was marked and therefore economical by the years of lack of, is among the young old” to offspring of the economic miracle. Statistically, this population group has considerable purchasing power and is also willing to spend money. The medical Progress does its part: never older people were healthier, more vital and unternehmungslustiger than they are today.

However, it is not easy targeted marketing concepts for best agers”to develop. GISA Weingartz familiar with from their everyday lives in the full service agency blue moon to justice. Just the plumbing/heating/air conditioning is a big market. The generation of gold’ has enormous capital and have money to not look at’s, when it comes to renovation or conversion. Here however special tact are needed to hit the right tone. Who package called potential buyers of this age to seniors and thus aligns its advertising is wrong the thing.” It all depends on the approach and the right marketing mix, as the senior consultant is safe. Universal design that is tailored to the needs of all users, here is a keyword.

Also a barrier-free bathroom should look aesthetically. The same applies to the design of the marketing measures. This generation perceives himself even though not as old. A too teenage-oriented campaign but also missed the target. Because no one wants to be forced to being young. In addition, the proper channels must be satisfied. More and more older people are available online, magazines are still popular. Blue Moon CC GmbH in Neuss is companies in the HVAC industry with help and advice and that for 13 years. The consultant, copywriter, graphic designer and IT specialists are experts in to develop marketing campaigns tailored to all age groups and to implement. More information at or at Blue Moon communication consultants GmbH, Friedrichstrasse 8, 41460 Neuss, Tel. 02131 66 15 6-0, E-Mail:.

Beachflags And Shelters As A Mobile Eventools For NESTEA

Published by:

Evolution produces Beachflags and we have equipped shelters for NESTEA NESTEA customers with high-quality folding tents and Beachflags. For other opinions and approaches, find out what Martin O?Malley has to say. NESTEA will use the event tools on the promotion campaign in Vienna, which starts next Saturday. The evolution of advertising are available in a variety of sizes and types. The EVOLUTION GmbH has been active since 1998 as event supplier for wholesale and corporate events in the market. Since 2000, the Stockacher farm over 1200 square meters of production area produces high-quality folding tents, fold-out tents and tent roofs. Next to the tent production, the EVOLUTION GmbH is a leading manufacturer of inflatable advertising and special shapes. Since 2005, the Eventaustatter by Lake Constance distributes its products of exclusively online through.

In April 2010, we have equipped our customers NESTEA with high-quality folding tents and Beachflags. NESTEA will use the event tools on the promotion campaign in Vienna, which starts next Saturday. Promotional items are the evolution in a variety of sizes and Versions available. Look in our gallery and get an impression of the design and applications of evolution Beachflags and shelters! EVOLUTION air advertising GmbH sky Reichsstrasse 6 78333 Stockach press contact: Ossian bird 07771 873433

Reward Points

Published by:

From customer loyalty to the customer loyalty that is the question: What instruments can companies relatively cheap way work with, to win the voluntary loyalty of their customers today and tomorrow, and also even the day after tomorrow? In any case, it needs reward emotionally coded tools, customer loyalty, as for example: sweepstakes, which can drag around when radio stations for hours, days or weeks. They take place increasingly available on the Internet to attract prospects, for example, repeatedly on the site. Coupons / coupons that promise benefits in tax. They seduce many more – or Wiederkaufen, but sometimes hold because necessary copayments for the object of desire of shopping. 10 mm or annual passes that make cheaper the single transaction.

Discount booklet, where letting stamped his loyalty. Points that can be exchanged with or without extra charge against more or less attractive things. Because the voting behavior of the customers is not standardised, it may cause logistical problems. In the Internet It is available as Reward Points. Code / QR/2D barcodes, that you can read with Internet-enabled phones or acquires from the screw caps from bottles. It is directed on the company website to redeem.

There commercial value, a survey or a competition expect then. Problems arise when there not everything works smoothly and quickly. Value added programs, where the core performance with complementary benefits (other partners) to a total package is bundled. So, the Giro accounts be jazzed up in banks and savings banks by matching values for selected target groups. Hear other arguments on the topic with John Mclaughlin. In comparison to the maintenance of more expensive customer cards, these systems are cost-efficient, selective and flexible. If they match the provider or its brands, they are especially in konkurrenziellen markets with interchangeable products. The downside: No data about the user can be collected in most cases. And: it is often under – when an inflationary abundance of similar offerings and thus missed his target. Don’t forget the regular customers are often baited with such programs of only to new customers. They will be offered not only good customers anyway”, it means only tersely. A dangerous mistake, which increasingly is punished, without having ever get with the provider. You do it again exactly the other way around: just because he’s a regular, he receives. In any case, a concave reward course is the better solution. This means that the bonus increases along with the loyalty. Loyalty is rewarded. Tests are needed no matter what system you eventually decide to: know-how is in demand and tests are needed to achieve an optimal effect on the targeted audiences. In one case, it was about that pay for x and you will get y free ‘-model. This has been tested at a car wash. A group received a normal 10 booklets to the stamp. The other group received a 12 booklets, where two boxes were already stamped. In both cases, it took until the first Gratiswasche so ten visits. However, was the second variant 20 percent successful. Why? There was a little bonus in the form of two stamp there right at the beginning, first steps on the way to the wide target had already done so. In the first case, however, the whole route was still one. What shows once again: small rewards are good impeller. And: our brain is the seemingly more pleasant way. The audio book on the subject of Anne M. Schuller loyal customers win and permanently keep the 25 most valuable best practices for customer loyalty and customer care Breuer & Wardin, 1 CD, 70 min. ISBN: 978-3-939621-85-0 price: 19,90 euro 29.90 CHF

Torsten Schwarz

Published by:

Therefore, it is important to highlight also the weak points. Because as long as it’s still there, you are able to inspire no customers and thus neither loyalty nor recommendations received. So that culling the reduced performance specifically can now be taken in attack and seen as a challenge, it is worth to sounding name this process. Heike Bruch from the Chair for leadership and personnel management of the University St. Gallen following proposes: defeat the Dragon ‘or the Princess of the ice pick’. After listing the negative events will search in reverse to actual or conceivable positive and inspiring experiences.

Especially in the focus, which lead to an exceeded of the expected performance and do therefore most benevolent mouth stand. This phase is completed, will be recorded, which employees Department across the owners ‘ of the touch points are. The customers include because it is all the assessments, customers should be included in the result. Cirrus vote, comment, Supplement, give suggestions, hints and tips. Michael Chabon will undoubtedly add to your understanding. They report about what they think of how and why do. And they tell of their ideals. This means: selected customers take part in this process. Or they be questioned orally or in writing.

Better yet: You be observed appropriately. Or one consults the existing comments from satisfaction surveys. Or to make themselves appeal cases from the past. Or to crawl the Web looking for opinions, examples, and comments. By the way: also for the competition to make the latter, this can be very instructive. The findings of such research can lead to new insights. So, the Manager of an insurance group believed that the expensive tariffs were criticized on the Web. According to the monitoring It was, however, clear: customers were especially angry about the penetrance of the external service. With appropriate training programmes could be counterbalanced finally. Who cooperates with its customers, and integrates these into processes, reduces not only the entrepreneurial risk, but also builds barriers to entry for the competition. Check out Michael Chabon for additional information. Because if it shows people that you really interested in your opinion, whose attitude toward the company and its offerings changed positively. This in turn creates solidarity, and for my baby’-effect. See also: Series: new selling (part 1) series: the customer touch point management (part 2) literature on the subject of 1 Anne M. Schuller customers on the run? How to win loyal customers and keep Orell Fussli 2010, 208 pages, 26.90 euro ISBN 978-3-280-05382-9 awarded by Managementbuch.de as test winner in the category of customer loyalty fan page on Facebook: facebook.loyalitaetsmarketing.com 2 Anne M. Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new Recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF links: profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller learn more and order here:… The author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. The elite of the business among their customers. Contact: Anne Schuller

Confectionery Products As Promotional Items

Published by:

The other type of promotional items to get a sustainable customer loyalty. Susswarenversand.de presents many smart sweets as gifts that make sense and sustainably promote the business binding to the customer on its Internet site. In time for the Easter, suesswarenversand.de has a wide range of confectionery products as promotional items on sale. This ranges from of Lindt chocolate bunnies, chocolate Easter eggs up to Easter Schokotafeln. All Easter promotional items can be printed according to individually.

In the online-shop of is the range of confectionery products with over 20,000 articles like many different forms of chocolate, fruit gums, cookies, candies and advertising for every need many other sweets for the sweet very diverse. Susswarenversand.de with the CEO Tobias Schwarz is a globally active retailers and specialist in the field of sweet advertising. The is sweets as promotional items, giveaways, event articles and the resulting customer loyalty Philosophy of suesswarenversand.de. Quality, style and reliability completes the company profile. For the many years of experience in this market as well as the 15,000 satisfied customers speak.

Its services cover the following areas: sales, comprehensive advice, shipping logistics and corresponding Individuellisierung of promotional products by such as the printing of company logo on the promotional gift. The here offered freebies ranging from cheap scattered articles in the lower price segment to the higher quality confectionery. Thus covered every possible advertising needs and is affordable for every advertising budget is planned. All confectionery or promotional items are printed professionally on request with your company logo, pictures or your advertising message. Through the installed on the homepage and for the customer, simple navigation bar is the prospect quickly and easily led to the desired advertising article. Each promotional item and each give away is illustrated with an appropriate image and to prevent text. As a result, the Internet page with the wide range of confectionery products for each customer is transparent. Confectionery used as promotional items for decades with great success for acquiring new customers and maintaining existing business relationships.