Golden agers, happy Ender and mature consumers are only three terms by many, that the generation 50 plus describes and courted. Long ago, people beyond the 50 as an independent consumer group with special needs are perceived. For the HVAC industry, a new market emerged here: baths want to be barrier-free accessible, environmentally friendly renovated heating systems. Represents marketing strategists and skilled craftsmen with special tasks, because the new clientele is planning how demanding. It was for decades a common practice to advertise new products with youthful faces up to 27 years young with fifties as target group are always interesting. “And not without reason: In contrast to the war generation, which was marked and therefore economical by the years of lack of, is among the young old” to offspring of the economic miracle. Statistically, this population group has considerable purchasing power and is also willing to spend money. The medical Progress does its part: never older people were healthier, more vital and unternehmungslustiger than they are today.

However, it is not easy targeted marketing concepts for best agers”to develop. GISA Weingartz familiar with from their everyday lives in the full service agency blue moon to justice. Just the plumbing/heating/air conditioning is a big market. The generation of gold’ has enormous capital and have money to not look at’s, when it comes to renovation or conversion. Here however special tact are needed to hit the right tone. Who package called potential buyers of this age to seniors and thus aligns its advertising is wrong the thing.” It all depends on the approach and the right marketing mix, as the senior consultant is safe. Universal design that is tailored to the needs of all users, here is a keyword.

Also a barrier-free bathroom should look aesthetically. The same applies to the design of the marketing measures. This generation perceives himself even though not as old. A too teenage-oriented campaign but also missed the target. Because no one wants to be forced to being young. In addition, the proper channels must be satisfied. More and more older people are available online, magazines are still popular. Blue Moon CC GmbH in Neuss is companies in the HVAC industry with help and advice and that for 13 years. The consultant, copywriter, graphic designer and IT specialists are experts in to develop marketing campaigns tailored to all age groups and to implement. More information at or at Blue Moon communication consultants GmbH, Friedrichstrasse 8, 41460 Neuss, Tel. 02131 66 15 6-0, E-Mail:.