From customer loyalty to the customer loyalty that is the question: What instruments can companies relatively cheap way work with, to win the voluntary loyalty of their customers today and tomorrow, and also even the day after tomorrow? In any case, it needs reward emotionally coded tools, customer loyalty, as for example: sweepstakes, which can drag around when radio stations for hours, days or weeks. They take place increasingly available on the Internet to attract prospects, for example, repeatedly on the site. Coupons / coupons that promise benefits in tax. They seduce many more – or Wiederkaufen, but sometimes hold because necessary copayments for the object of desire of shopping. 10 mm or annual passes that make cheaper the single transaction.
Discount booklet, where letting stamped his loyalty. Points that can be exchanged with or without extra charge against more or less attractive things. Because the voting behavior of the customers is not standardised, it may cause logistical problems. In the Internet It is available as Reward Points. Code / QR/2D barcodes, that you can read with Internet-enabled phones or acquires from the screw caps from bottles. It is directed on the company website to redeem.
There commercial value, a survey or a competition expect then. Problems arise when there not everything works smoothly and quickly. Value added programs, where the core performance with complementary benefits (other partners) to a total package is bundled. So, the Giro accounts be jazzed up in banks and savings banks by matching values for selected target groups. Hear other arguments on the topic with John Mclaughlin. In comparison to the maintenance of more expensive customer cards, these systems are cost-efficient, selective and flexible. If they match the provider or its brands, they are especially in konkurrenziellen markets with interchangeable products. The downside: No data about the user can be collected in most cases. And: it is often under – when an inflationary abundance of similar offerings and thus missed his target. Don’t forget the regular customers are often baited with such programs of only to new customers. They will be offered not only good customers anyway”, it means only tersely. A dangerous mistake, which increasingly is punished, without having ever get with the provider. You do it again exactly the other way around: just because he’s a regular, he receives. In any case, a concave reward course is the better solution. This means that the bonus increases along with the loyalty. Loyalty is rewarded. Tests are needed no matter what system you eventually decide to: know-how is in demand and tests are needed to achieve an optimal effect on the targeted audiences. In one case, it was about that pay for x and you will get y free ‘-model. This has been tested at a car wash. A group received a normal 10 booklets to the stamp. The other group received a 12 booklets, where two boxes were already stamped. In both cases, it took until the first Gratiswasche so ten visits. However, was the second variant 20 percent successful. Why? There was a little bonus in the form of two stamp there right at the beginning, first steps on the way to the wide target had already done so. In the first case, however, the whole route was still one. What shows once again: small rewards are good impeller. And: our brain is the seemingly more pleasant way. The audio book on the subject of Anne M. Schuller loyal customers win and permanently keep the 25 most valuable best practices for customer loyalty and customer care Breuer & Wardin, 1 CD, 70 min. ISBN: 978-3-939621-85-0 price: 19,90 euro 29.90 CHF